920-922-2265

Village Market Specialty Foods
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Village Market Specialty Foods

920-922-2265

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Past-Present

Travel over the span of 40 years with us.

Check us out in 2022

1972

The inspiration for Village Market began in 1972 while the founder, Jane Braun, was pregnant with her second child. Jane remembers taping to cassette a show on KFIZ radio with host Adelle Davis. She was a popular but controversial author and nutritionist who paved the way for Dr. Atkins and Dr. Barry Sears, author of “The Zone Diet.” With advice from her book, “Let’s Have Healthy Children,” Jane began taking vitamin E for varicose veins and no longer needed support hose to get out of bed.


1980

Jane took a job at GNC but continued to shop at a store in Oshkosh called The Kitchen Korner. After two years with GNC, Jane and Eileen Miller co-founded their own business with the mission “to provide quality food at affordable prices.”

276 N. Main Street, Fond du Lac, Wisconsin

1982-1983

Sun Valley Natural Foods opened its doors on April 4, 1982 on the corner of Arndt & Main Street in Fond du Lac. (Next to Remington's Drug Store)

Original Coupon Book

01/19

770 S Main Street, Fond du Lac, Wisconsin

1984-1986

In 1984, the business name was changed to Village Market Specialty Foods and was relocated to the Cobblestone Square on South Main. 

    528 W Johnson St, Fond du Lac, Wisconsin

    1987-1993

    Finding a better exposed location in 1987 on the corner of Johnson and Seymour, the business grew for five years before relocating to 39 W Scott Street in 1993.

      39 W Scott Street, Fond du Lac, Wisconsin

      1993-2010

      In 2000, Jane received a call urging her to purchase the Kitchen Korner Shoppe in Oshkosh because the owner was retiring. Seven years later — after two name changes and a relocation — Jane sold the second store to an employee who now owns five health stores in Wisconsin.

        463 N Main Street, Oshkosh, Wisconsin

        2000-2006

        In 2000, Jane received a call urging her to purchase the Kitchen Korner Shoppe in Oshkosh because the owner was retiring. Seven years later — after two name changes and a relocation — Jane sold the second store to an employee who now owns five health stores in Wisconsin.


        2006-2007

        In 2006, the name of the Oshkosh location was changed to: NDC (Nutrition Discount Center)

          806 S. Main Street, Fond du Lac, Wisconsin

          2010-Present

          A major expansion occurred in 2010 when the Village Market moved from the then 1,500 square foot store to a 10,000 square foot store at 806 S Main Street where we continue to offer smart and wide-ranging products for the customer along with a newly remodeled space for workshops and a monthly newsletter for tips and special values. When Jane looks back she can see she was a bit ahead of her time in Fond du Lac and finds gratification in having grown from one employee in 1982 to over 15 employees

            Our Team

            Jane, Owner & Head of Operations

            Jane, Owner & Head of Operations

            Jane, Owner & Head of Operations

            Jane founded our business in 1982 and provides the type of guidance + expertise that only 40 years owning a business can give.


            Email: Jane@villagemarketfdl.com

            Crista, Assistant Store Manager

            Jane, Owner & Head of Operations

            Jane, Owner & Head of Operations

            Crista holds it down. Anything you need, she'll do her best to get results. 


            For general questions (including Website/Social Media)

            Email: Crista@villagemarketfdl.com

            Sam, Grocery+ Manager

            Jane, Owner & Head of Operations

            Sam, Grocery+ Manager

            With over 4800 items in Grocery, Household, Personal Care and Aromatherapy, Sam's in charge & in the know.  Looking to offer your products to us? Shoot Sam an email!


            Email: Sam@villagemarketfdl.com

            Jill, Supplement Lead

            Jill, Supplement Lead

            Sam, Grocery+ Manager

            Jill is our resident brainiac. 


            She carefully curates our supplement brands & products by staying informed on trends, studies, and what's selling. 

            Email: Jill@villagemarketfdl.com

            Dale, Produce Manager

            Jill, Supplement Lead

            Dale, Produce Manager

            Dale takes special care of our 100% Organic Produce department. 

            Organic Seeds &  Vegetable Plants Coming Soon!


            Curious as to what's in season & available? 


            Email: Dale@villagemarketfdl.com

            Jodi, Front Lead

            Jill, Supplement Lead

            Dale, Produce Manager

            Are you a regular? Jodi is our go-to for Customer Service. She somehow knows which smoothie you order & what you have on special order. Get to know Jodi on the sales floor and she'll take care of you.

            Email: Jodi@villagemarketfdl.com

            Peg, Bulk Manager

            Margarita, Kitchen Supervisor

            Margarita, Kitchen Supervisor

            Our Bulk Caretaker— Peg keeps our essential bulk items in stock and on our shelves. If you aren't buying from our bulk section, what's holding you back? Spices, teas, nuts, oats—Only what you need.

            Margarita, Kitchen Supervisor

            Margarita, Kitchen Supervisor

            Margarita, Kitchen Supervisor

            Margarita absolutely kills it in the kitchen with her focus on our delicious soups, salads, dips, and sandwiches. Scones? Yeah, she did that. She also makes a mean batch of Guacamole and Pico de Gallo (Look forward to this in the Spring!).

            Susan + Mary, Office

            Margarita, Kitchen Supervisor

            Susan + Mary, Office

            Invoices? Credits? Payments? 

            Oh my! That's a job for Sue + Mary!

            Email: Sue@villagemarketfdl.com

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